| What is a CVP? A CVP should clearly state the true value a client of our brand should expect to receive by choosing us at each and every interaction with our brand. It should highlight what differentiates our brand from competitors, and when we say competitors, we mean all menswear competitors. Lastly, the CVP should be believable, understandable, and transparent, reflecting honestly our brand’s reputation. Why Do We Need a CVP? Every successful brand should have its identifiable “standards” or those characteristics that differentiate it from other brands. Our CVP is a central focus for all of us to center around and use in our everyday execution and decision-making. It should help guide us clearly in our choices to live up to the CVP promise and be used as a standard for everything we do to ensure the Client experience. How Can I Use the CVP? We all have moments in our business when we are trying to make the best decision. We often put our own POV or interests ahead of what is best for the J.Hilburn Client. Using the CVP as a guiding principle should help us all work towards the same goal of improving the client’s experience. The work we did to arrive at our CVP was a thorough and in-depth 360 view to gather everyone’s POV currently working with J.Hilburn. After sending out a survey to all of the field and HQ, we took the results and started the process of analysis, filtering, and grouping common themes and elements that were answered in the survey. We kept coming back to a simple and very straightforward phrase. |
